Every business has its own unique needs and challenges. Many brands need the flexibility to adapt and change rapidly to meet emerging and unexpected opportunities to remain competitive and profitable. In some cases, working with tradition agency models which offer convenience through a one stop shop model is not the best option. We offer an unbundled, agency model which we call “The Catalyst” to deliver the following attributes and benefits within a shared collaboration and performance marketing framework with that enables
- Performance Accountability – One performance KPI framework and accountability application to guide resource allocation and measure success based on revenue, cashflow and/or profit.
- Execution Capabilities –Identifying and recruiting in the best, most suitable partners, technologies and talents to meet the scale and cost requirements of your business at a given point in the time
- Flexibility – to change elements / partners as business needs evolve, without disrupting the entire performance marketing ecosystem and/or strategy. This enables energizing an ecosystem of innovation and creativity to fuel sustainable business growth.
- Relational contracting – a framework designed around the mutually defined purpose for collaboration over time, allowing flexibility to expand and contract in line with client needs.